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Mastering Digital Marketing in an AI World
About this course
Supercharge your digital marketing in an AI-driven world As technology reshapes the dynamics of consumer–business interactions, organisations seek more effective ways to connect and communicate with their audiences. With the majority of businesses embracing digital platforms, nearly 50% lack a well-defined strategy. As a marketing professional, navigating this landscape requires not only an understanding of strategising but also leveraging the transformative power of new technology. The Mastering Digital Marketing in an AI World course incorporates cutting-edge elements, including insights and activities that elevate practical understanding of generative AI (genAI) and other technologies to vastly improve customer-centric marketing. The comprehensive curriculum addresses the latest trends in digital marketing while taking you through case studies of best practices from renowned brands. The world-class faculty provides a unique learning experience by seamlessly blending the fundamentals of digital marketing with emergent technologies. The course will equip you with the skills to harness the potential of innovation in marketing, ensuring that your strategies align seamlessly with your organisation's goals.
Identify effective strategies related to paid search marketing, investigate organic search marketing strategies, understand B2B marketing and explore mobile app marketing strategies
Understand and apply the latest tools and techniques used in digital marketing
Analyse the consumer journey and create impactful digital marketing strategies
